Two ideal Lifesavers ads, 1951 and '57 respectively.

Once in a while, fruit crate label art is so beautiful it seems almost wasted on the medium.

This one's also a stunner, and popular enough so that I've seen it reproduced on mousepads, totes, even a trucker hat.

Perhaps under-detailed, yet still flavorful dictionary plate.

While I'm at it, here are two WPA posters that pretty much blow my mind and fit this blog's leanings best (again, I don't own these):

I realize these juices probably tasted mostly of the cans they were sold in, but those pretty fruit back there improve the flavor.

I consume no more oranges nor much more of their juice than the average American, but my interest in illustration and archival photos of citrus are reaching obsessive levels with me.  The1940 cover shown below makes me nuts just nuts I tell you.

And for some reason, depictions of oranges' juice in glasses is the most encrazing.  I like tall, narrow glasses as a general rule but as shown here, I can accept variety of shapes.

Couple more killers, then I swear, my next post'll be differently-themed.  But the loving and very fine treatment given these illustration special spaz-me powers.  That pie!

The above's probably been my favorite image for the last couple of years.  From a Sunkist ad booklet from the 30s.  What so draws me to it (other than my larger love of vintage food illustration) I don't know, but I've never found anything so luscious.  Luckily it's part of my collection, which I intend to share here.  Here's the front and back of the same booklet, which would have been given away free in supermarkets, which's part of what amazes me.