Inflammammal sees any number of ways this 1951 ad could have been improved, but it's still tasty enough to feature.

Two ideal Lifesavers ads, 1951 and '57 respectively.

It's my interpretation that the background on this raspberry candy wrapper is done to look like crackle glaze on pottery, and find it lovely.

Yet another helpful message from the Council on Candy, 1946.

An attractive dextrose logo, of sorts:

Another example of candy being promoted as beneficial to health, providing needed "food energy" in the form of dextrose.  

Whatever party patties may be be, that bear's really selling 'em.  Enthused!  Minty!

This packaging is verging on the garish/overbold for me, but still interesting; from around 1920.

I was forced to photograph rather scan this because this ad's 12" by 21" and I refuse to cut my very favorite piece (it shall be framed soon) in halves.  To me, it is jaw-dropping, caused a real dropped jaw when I came to this page in the LIFE magazine I'd bought.

It is a dream find for me, with my child's love of candy and bright colors.  I am aesthetically infantile.

Here we have a detail from a 1947 ad placed in Family Circle by the "Council on Candy of the National Confectioners' Association", an "organization devoted to the dissemination of authoritative information on candy".  One sees many of their ads in late 40s magazines.  How irresponsible, yet also how fun!  The "in bag' is most enticing of the three, obviously.

It's hard for the eye to be distracted by prominent brand names when the work's so beautiful.