Here we've a pair of interesting old French labels celebrating South American wildlife.  One is for a chocolate bar inexplicably celebrating South American mammals, inc. a rodent ("rongeur") I can't identify, and the other for a beef extract or broth or somesuch.  I enjoy their oddness as well as their prettiness.

Yet another helpful message from the Council on Candy, 1946.

An attractive dextrose logo, of sorts:

Another example of candy being promoted as beneficial to health, providing needed "food energy" in the form of dextrose.  

This packaging is verging on the garish/overbold for me, but still interesting; from around 1920.

Here we have a detail from a 1947 ad placed in Family Circle by the "Council on Candy of the National Confectioners' Association", an "organization devoted to the dissemination of authoritative information on candy".  One sees many of their ads in late 40s magazines.  How irresponsible, yet also how fun!  The "in bag' is most enticing of the three, obviously.

Curtiss brand candies produced consistently great ads.

One of my older pieces is this 1904 booklet advertising Baker brand cocoa.  The cover's beautifully embossed, and the illustrations inside are luxe - those plates and doilies!  Desserts and the sweets were often called "dainties" at this point, and they were that.