No theme to this, just some can labels I enjoy.  "Below U.S. Standard" does not applies to the first's contents.

Everything's more attractive and affecting with a lighthouse on it!

Wish my scanner could better pick up the shiny gold-foil details on this one.  Still Apollonian without it.

One sometimes see ads advertising the nonavailability in a product, during the WWII requisitioning and rationing of (formerly) consumer goods.  All else aside, it's a fascinating advertising phenomemenon: You can't have these.  Sure be nice when you can, though, sometime in the totally indefinite future, huh?"  From 1942:

I really prefer my ads to be unpopulated by humans, but this one's nice enough to appeal to me anyway - those peaches!

One runs into this can label rather often, but scarcity wouldn't make it any less meritorious.

Sugar used to be promoted nearly as a health force, a fine source of essential "food energy (common phrase) and downright wholesome.   Look at that small picture of the sugar scoop pouring used to connote nourishing goodness!  Still love this ad.