I don't know what it means to stand the gaff, but I do know that International truck ads had very handsome illustrations.

Nice bucolic artwork on this Buick ad.  The car's no slouch either.  And see how Wife gazes adoringly at Hubby, secure and content in her clearly-defined role! (Sorry; Inflammammal promises no more politico-social snark. Wrong blog for it.)

Continuing the automotive theme, this non-branded '44 ad lauding the interstate highway system has another peach of a background.  (Private to MST3K folks: truck farming!)